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Ads — Unilever Moves 30% of Digital Spend Vertical-FirstAds — TikTok Shop Adds Native Series FormatSocial — DramaBox Signs First European Co-ProductionSeries — The Eight-Day Shoot: Vertical Drama’s New Production MathAds — Unilever Moves 30% of Digital Spend Vertical-FirstAds — TikTok Shop Adds Native Series FormatSocial — DramaBox Signs First European Co-ProductionSeries — The Eight-Day Shoot: Vertical Drama’s New Production Math
International Edition · Vol. 01
THE VERTICALS Magazine

The trade authority on vertical-format storytelling — series, social, and advertising, covered as one industry.

ON AIR 9:16
Ads
Unilever Moves 30% of Digital Spend Vertical-First
Lead Story — Ads

Unilever Moves 30% of Digital Spend Vertical-First

By The Verticals — Updated 2 days ago

Latest Across the Desk

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Ads 2 days TikTok Shop Adds Native Series Format
2 days DramaBox Signs First European Co-Production
Series 2 days The Eight-Day Shoot: Vertical Drama’s New Production Math
The Verticals Desk

Three Industries. One Format.

Series

The Eight-Day Shoot: Vertical Drama’s New Production Math

Inside the budgets, crews, and compressed schedules reshaping how short-form drama gets financed, cast, and released — and…

Series · 2 days ago

Ads

Unilever Moves 30% of Digital Spend Vertical-First

Ads · 2 days ago

TikTok Shop Adds Native Series Format

Ads · 2 days ago
State of Vertical — Annual Report

The format Hollywood dismissed is now too big to ignore.

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